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Get ready to Shift your game into high
gear! Designed to deliver a true driver's experience that reflects contemporary
motorsports, Need for Speed: Shift is built by racers for racers. Need
for Speed: Shift delivers an authentic and immersive driving experience,
replicating the true feeling of racing high-end performance cars like never
before. Players are thrust into the heart of the action with immersive and
exciting features including a stunningly realistic first-person cockpit view
camera and an all-new crash mechanic, providing an unrivaled sensation of the
speed and feeling of racing a car on the extreme edge of control.

A true high-end racing experience.
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Imagine the experience of being a race driver. The adrenaline rush of driving at
breakneck speeds, the pressure of fierce competition, the fear of losing
control, the intense concentration and athleticism needed to harness the power
of speeding chrome and steel. This is the true driver’s experience of Need
for Speed: Shift. Through the combination of perception-based G-forces, an
ultra-realistic first-person cockpit view, an accurate, accessible physics-based
model and the all-new, brutally disorienting crash dynamic, you'll be thrust
into the driver’s seat amid the chaotic noise, intensity, and physical and
emotional demands of the race. Imagine the emotions race drivers go through. The
thrill of driving incredibly fast, the pressure of the competition, the fear of
losing control, the intense concentration and effort needed to harness the power
of a racing car. The all-new driver profile is the ultimate extension of the
true driver’s experience. This system gives each player a unique persona based
on a player’s driving skill and style - aggressive or precise. Driver profile
impacts how a player unlocks cars, overall career progression and online
matchmaking. In Need for Speed: Shift, how you drive is who you are
behind the wheel.
For Racers By Racers
In Need for Speed: Shift, EA has brought together some of the world's
best racing game talent and real race drivers. Developed in a unique
collaboration between Slightly Mad Studios--developers and designers of the
critically acclaimed GT Legends and GTR2 games--Michael Mann
(executive producer at Black Box) and Patrick Soderlund, senior Vice President
of EA Games and part of a racing team that recently competed in the fourth
edition of the TOYO Tires 24H Dubai 2009, the result is an authentic driving
experience unmatched on any game system.
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